Puja Vohra, a veteran TV marketer who has led marketing efforts for shows tied to Paramount+ and Showtime, is joining Fox to lend her expertise to the company’s advertising sales efforts.

Starting June 16, Vohra will work as chief marketing officer and executive vice president of ad sales, and report to Jeff Collins, president of ad sales, marketing and brand partnerships at Fox Corporation. “With extensive experience as both a B2B and B2C marketer, Puja’s perfectly suited to this role to shape and amplify our portfolio’s value proposition in the marketplace,” said Collins, in a prepared statement. “I’m excited for her to lead our terrific marketing team as they continue to share our powerful Fox Advertising story.”

In her new role,. Vohra will oversee marketing strategies tied to ad sales across the company’s portfolio of assets, which include Fox Entertainment, Fox News, Fox Sports and Tubi. She is expected to focus on positioning value across different offerings.

“I’m thrilled to join Jeff and the team at this exciting time for Fox Corporation,” said Vohra, in a statement. “The momentum behind the portfolio is palpable, and I look forward to working with our talented marketers to drive growth and unlock new opportunities across the company.”

Vohra most recently worked as executive vice president of marketing for Paramount Global’s Paramount+ streaming service, where she supervised campaigns for progams including “Landman,” “Tulsa King,” “Lioness,” and “MobLand.” Before that, she worked as executive vice president, brand marketing and strategy for Paramount’s Showtime and series such as “Yellowjackets,” “Dexter: New Blood” and “The Chi.”

Before joining Paramount, Vohra was chief marketing officer at Warner Media’s truTV. She has also held marketing positions within NBCUniversal. Born and raised in India, Vohra launched her marketing career with roles at Seagram India and MTV India.